KYLYN MAXWELL
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MEZE




Branding for a fictional food truck. Founded by a Mediterranean family, the concept centers on sharing their beloved cuisine and culture throughout Columbia, Missouri. The brand uses Instagram to keep followers updated on the truck’s daily location and to share photos of customers enjoying the food.

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Menu for the Meze Food Truck
The primary logo for Meze is completely hand-drawn. Elements of the primary logo are incorporated into the decorative tiles that complete the branding.
Typographic guidelines for all things Meze.
Print Banner (18x24 inches) for the Meze Branding Guidelines.
Placement guidelines for the primary Meze Logo.
Digital Mock-Up of the Meze Food Truck 
Instagram grid for the @mezeonthemove page. Followers recieve insight onto where the food truck will be serving based on the location on the postcards.
Detailed look at the tiles that make up Meze. Each element is hand-drawn and inspired by the ceramics and porcelain art of the Mediterranean.