KYLYN MAXWELL
HOME      ABOUT    CONTACT    GALLERY
JUST LOOK UP

YOUR NEW SCENT JUST MOVED IN


Your New Scent Just Moved In is a Bath & Body Works campaign aimed at reconnecting with 18–24-year-olds by positioning fragrance as an essential part of settling into a new space. By tapping into the emotional moment of moving out and finding independence, the campaign frames scent as the final touch that makes a dorm, apartment or first home feel personal and lived-in. 

VIEW THE CLIENT PLANBOOK



(AD) Kylyn Maxwell, (AD) Isaac Lewis, (CW) Sophia Martin, (PRAM-C) Jake Aron, (VP) Tess Howicz